EasyFood packaging by Adrienn Nagy is a fun branding concept for a fictitious line of mid-range food products that's all about simplicity and ease, which comes through on its simplistic and easy-to-read packaging.
To identify each of the food items, EasyFood adopts a system of differently colored shapes, which become patterns that take over the surfaces of cans, cartons and bags to represent different items like elongated green string beans, triangular yellow tortilla chips and rounded red apple chips.
Although the packaging is quite minimal and abstract, in addition to some helpful text, the colored shapes on each container work quite well to suggest what's inside. The results are fun, bright and as Nagy describes, it's a "real graphic disco."
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
Trend Themes
1. Minimalistic Packaging - Opportunities to create packaging concepts that showcase simplicity and ease-of-use while providing valuable information to consumers.
2. Color-based Branding - Opportunities to create unique brand identities through the use of colors and shapes that conveys the essence of the product or service offered.
3. Visual Communication - Opportunities to leverage creative and eye-catching designs to communicate effectively with consumers and increase overall brand recognition.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to differentiate their products through innovative packaging designs that are both functional and visually appealing.
2. Packaging and Printing - Opportunities for packaging and printing companies to develop innovative and efficient processes to produce visually-appealing and cost-effective packaging designs.
3. Marketing and Advertising - Opportunities for marketing and advertising companies to leverage technology and design to create unique and impactful branding campaigns that resonate with target audiences.