In honor of Earth Day 2017, Westfield has teamed up with I:Collect to launch an event called 'Refashion the Future.' Set to run until April 21st (the day before Earth Day), the event will help consumers clean out their closets and support an eco-friendly cause.
During the Refashion the Future event, consumers will be able to bring their second-hand clothing to any participating Westfield location. In exchange for their used apparel, consumers will receive a Program Rewards Card that will provide them with discounts at stores such as Forever21, H&M and The North Face. These donated items will then be given away to those who can rewear them, or recycled as a secondary material. A portion of the proceeds from the event will also be given to the non-profit Glam4Good, which promotes confidence via fashion and beauty.
For those looking to do some spring cleaning and celebrate Earth Day, Westfield's clothing recycling event is the perfect option.
Rewarding Clothing Recycling Promotions
The 'Refashion the Future' Event Celebrates Earth Day 2017
Trend Themes
1. Clothing Recycling - Opportunity for businesses to create clothing recycling programs and initiatives to promote sustainability.
2. Program Rewards - Opportunity for businesses to develop loyalty programs that provide discounts or rewards for recycling or sustainable behaviors.
3. Fashion for Social Good - Opportunity for businesses to incorporate social and environmental impact into their fashion initiatives, creating brands that promote positive change.
Industry Implications
1. Retail - Retailers can develop clothing recycling programs and loyalty programs to attract environmentally conscious consumers and promote their sustainable practices.
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3. Non-profit - Non-profit organizations focused on fashion and sustainability can collaborate with businesses to launch events and initiatives that promote clothing recycling and support social causes.