In anticipation of fall, Starbucks recently announced the return of its pumpkin-themed menu items across Canada and the U.S. The brand is re-introducing its Pumpkin Spice Latte, the Pumpkin Cream Cold Brew, the Pumpkin Scone, the Pumpkin Cream Cheese Muffin, and the Pumpkin Loaf.
Alongside these autumn-inspired menu items, Starbucks also announced the release of a new Pumpkin Love O’ Meter. The new digital tool is a pumpkin personality quicks that helps fans "find out just how much of a pumpkin lover they really are." The Pumpkin Love O' Meter also lets users share their results on social media, helping to spread the festive spirit.
Starbucks fans can enjoy Starbucks' new fall menu line-up at Starbucks locations or through Uber Eats.
Early Fall QSR Menus
Starbucks Anticipates Fall with the Return of Pumpkin and More
Trend Themes
1. Fall-themed QSR Menus - QSRs can introduce new fall-themed menu items and digital tools to engage customers and enhance their Q4 sales
2. Pumpkin Love O' Meter - Creating a digital tool that helps customers explore their love for brand's products can boost engagement and word-of-mouth marketing
3. Delivery Partnerships - Partnering with third-party delivery services like Uber Eats can help QSRs expand their reach to customers and leverage the increasing popularity of delivery services
Industry Implications
1. Quick-service Restaurants (qsrs) - QSRs can leverage the fall season and pumpkin-themed products to drive foot traffic and engagement, while also innovating with digital tools and delivery partnerships
2. Digital Marketing - Creating engaging digital tools like the Pumpkin Love O' Meter can help QSRs drive customer engagement and word-of-mouth marketing using social media
3. Third-party Delivery Services - Partnering with popular delivery services like Uber Eats can help QSRs expand their reach to customers and cater to the growing demand for delivery services