For the 2024 holiday season, D'USSÉ cognac is launching the D'USSÉ VSOP Holiday Gift Box with its first major tech experience, The Set, in collaboration with GRAMMY Award-winning producer Hit-Boy.
Every D'USSÉ VSOP Holiday Gift Box includes a scannable QR code that directs discerning drinkers to choose from one of three holiday cocktails on a menu, and each choice is matched to a different augmented reality DJ performance from Hit-Boy. As users switch between cocktails, the AR version of Hit-Boy will switch up the setlist and the music curated to match the experience of their current selection.
Later this year, D'USSÉ's partnership with Hit-Boy will wrap up at Miami Art Basel with an exclusive gathering for tastemakers in art, music and culture that brings elements of the AR experience—music and cocktails—to the real world.
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Trend Themes
1. Augmented Reality Gifting - Innovative gift packaging that incorporates AR offers unique, engaging experiences that transcend traditional gifts.
2. Interactive Cocktail Experiences - Cocktail selections paired with AR performances transform routine drinking occasions into immersive events.
3. Celebrity-branded Tech Collaborations - High-profile collaborations with tech and music artists can elevate brand prestige and create exclusive, trendy experiences.
Industry Implications
1. Beverage - The beverage industry can explore immersive tech to enhance product presentation and consumer engagement.
2. Augmented Reality - AR technology finds novel applications in consumer products, particularly in enhancing marketing and unboxing experiences.
3. Event Planning - Integrating AR into events creates memorable, interactive experiences that can elevate brand-hosted gatherings.