The Dunkin’ Sugarplum Macchiato is a whimsical holiday drink and the second color-changing drink Dunkin' has introduced this year. The colorful beverage quickly went viral as the versatile drink can be served hot or iced and it combines the flavors of blueberries, raspberries, blackberries, and plums with notes of vanilla and frosted sugar.
The milk and espresso-based beverage offers a sweet taste of sugar plum, a confection that's often referenced during the holiday season yet few have actually experienced it for themselves. As Jill Nelson, Vice President of Marketing Strategy at Dunkin’ says, "Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore."
The Sugarplum Macchiato is a new arrival on the Dunkin' menu that's joined by the purple Frosted Snowflake Donut.
Festive Coffee-Berry Beverages
The Dunkin’ Sugarplum Macchiato Shares Sweet & Bright Flavors
Trend Themes
1. Color-changing Holiday Beverages - There is an opportunity for coffee shops to innovate and create more color-changing holiday beverages to attract customers during the festive season.
2. Unexpected Flavor Combinations - Businesses can explore combining different flavors of fruits and confectionery to create unique tasteful holiday beverages.
3. Viral Food and Drink Trends - Novelty holiday-themed drinks and food are shareable online and businesses can leverage that to attract more customers.
Industry Implications
1. Coffee Shops - Coffee shops can benefit from creating and promoting holiday-themed drinks to attract more customers during the festive season.
2. Food and Beverage Industry - There's potential for food and beverage companies to create and promote unique holiday-themed flavors to take advantage of the festive season.
3. Social Media Platforms - Social media platforms can take advantage of the popularity of viral holiday-themed foods and beverages to increase engagement and drive revenue.