Convenience is holding steady as one of the most important factors for consumers when it comes to food, which is seeing brands respond with new options like the Dunkin’ Bowls. Developed with busy consumers in mind, the breakfast bowl meals can be easily consumed while on-the-go and feature an egg-based profile that's protein-rich. The bowls come in two options including the Sausage Scramble Bowl and the Egg White Bowl, which contain 450 calories with 21 grams of protein and 250 calories with 14 grams of protein, respectively.
The Dunkin’ Bowls come packaged in a convenient paper bowl that can be held in one hand and eaten using a utensil with the other hand. The breakfast bowls are available now for a limited time only at participating locations nationwide.
QSR Grab-and-Go Breakfast Bowls
The New Dunkin’ Bowls Come in Two Delicious Options
Trend Themes
1. Convenient Grab-and-go Breakfast - Disruptive innovation opportunity: Develop innovative packaging solutions that allow for easy consumption of breakfast meals on-the-go.
2. Protein-rich Egg-based Meals - Disruptive innovation opportunity: Create new variations of egg-based meals that are high in protein to meet the increasing demand for protein-rich breakfast options.
3. Limited Time Offer Meals - Disruptive innovation opportunity: Introduce limited time offer breakfast meals to create a sense of urgency and drive customer interest.
Industry Implications
1. Quick Service Restaurants (QSR) - Disruptive innovation opportunity: Incorporate grab-and-go breakfast meals into the QSR menu to cater to the growing demand for convenient breakfast options.
2. Packaging and Foodservice Services - Disruptive innovation opportunity: Develop innovative packaging solutions for grab-and-go meals that are convenient, eco-friendly, and enhance the on-the-go eating experience.
3. Health and Wellness Food Industry - Disruptive innovation opportunity: Offer protein-rich breakfast options that cater to health-conscious consumers seeking nutritious and filling meals.