Dunkaroos, the iconic '90s snack, recently launched a merchandise line alongside the brand's first digital outfit. The physical collection includes several key '90s fashion pieces like fanny packs, t-shirts, and hats in vibrant and playful colorways.
The Dunkaroos digital outfit, designed by H+ Creative and Skeeva, "is a head-to-toe streetwear-styled look that embodies all the out-of-this-world boldness and fun of the iconic ‘90s fashion era." Fans can submit a photo of themselves posed for the digital outfit to use in the digital world as they see fit. However, fans should act fast because there will only be a select number of custom-rendered '90s inspired digital outfits available (priced at $19.90).
Both digital and physical merchandise is now available to purchase online.
Branded '90s-Inspired Digital Outfits
Dunkaroos Debuts a Merchandise Series and a Digital Outfit
Trend Themes
1. 90s-inspired Digital Outfits - Brands and retailers are leveraging nostalgia by introducing digital outfits with a nostalgic 90s theme, offering consumers a way to make fashion statements in digital environments.
2. Nostalgia Merchandise Series - Brands are releasing merchandise series inspired by iconic cultural phenomena from the past decades, invoking feelings of nostalgia to target consumers who grew up in that era.
3. Custom-rendered Digital Products - As digital worlds continue to grow in popularity, brands can create unique opportunities for consumers to engage with their products by offering custom-rendered digital products, such as Dunkaroos' 90s-inspired digital outfits.
Industry Implications
1. Fashion Industry - Fashion brands and retailers can harness nostalgia by introducing 90s-inspired clothing items and digital outfits, as seen with the Dunkaroos merchandise line.
2. Food and Beverage Industry - Food and beverage brands can create merchandise lines and digital products inspired by their iconic products to tap into feelings of nostalgia and attract new consumers, as Dunkaroos has done.
3. Retail Industry - Retailers can use nostalgia as a marketing tool by leveraging cultural phenomena from the past decade and introducing merchandise lines and digital products that appeal to consumers' sense of nostalgia, as Dunkaroos has done.