Nike continues to add more iterations of the iconic Dunk series to its roster with the returning Dunk High silhouette that is made alongside Wu-Tang. The shoe made its original debut back in 1999 and it is highlighted by a black and Goldenrof tonal colorway option.
It joined the brand as a part of the Be True launch from Nike that was released alongside the 1998 album The Swarm. Back then, only 36 pairs were made -- the shoe features the signature emblem that nods to Wu-Tang that can be seen along the lateral back side of the quarter panel and tongue. The color palette features yellow and black details along the upper made from premium leather.
Rap Group-Collaborative Sneakers
Nike Joins Wu-Tang on a Special Dunk High Sneaker Model
Trend Themes
1. Sneaker Collaborations - As more brands ventures into collaborations, the opportunity for more unique and innovative sneaker designs increases
2. Retro Sneaker Revivals - Heritage brands and iconic silhouettes make a comeback among sneaker enthusiasts and collectors
3. Music Merchandise Fashion - The intersection of music and fashion presents new opportunities for branding and revenue streams
Industry Implications
1. Fashion - Collaborating with musicians and artists bring fresh ideas and designs in the fashion industry
2. Music - Venturing into merchandise options allows musicians to expand their brand and reach a wider audience
3. Sportswear - Collaborating with iconic brands and music groups opens up new avenues for sportswear companies to market themselves