For the holiday season, the 'Dumb Ways to Die' Metro characters are back to remind people to stay safe. For the Christmas season, the accident-prone characters have been suited up in seasonal attire on trains and the Melbourne Metro site.
The Dumb Ways to Die characters are featured on the sides of Melbourne Metro trains to remind commuters to have a happy and safe Christmas.
McCann Erickson’s Dumb Ways to Die characters became a viral sensation over a year ago in November of 2012 and have managed to keep themselves relevant over time with the introduction of an app and now the appearance on the sides of the trains. Considering the success of the Dumb Ways to Die campaign, this may not be last time we see these characters yet.
Safety-Promoting Train Ads
The Dumb Ways to Die Metro Ads Promote a Fun and Safe Holiday
Trend Themes
1. Holiday Train Safety Ads - Opportunity for companies to create safety campaigns during holiday seasons using fun and relatable characters.
2. Viral Advertising Characters - Potential for businesses to create memorable and shareable characters for advertising campaigns.
3. Cross-medium Marketing - Opportunity to extend advertising campaigns across multiple platforms for increased brand exposure.
Industry Implications
1. Transportation - Potential for train and transportation companies to implement safety campaigns on their vehicles.
2. Advertising - Opportunity for advertising agencies to create engaging and impactful campaigns using relatable characters.
3. App Development - Potential for app developers to create interactive experiences based on popular advertising characters.