The UK's government organization for drug awareness, Frank, has released a new viral video over youth social netwoking sites. The ad is a spoof wild life documentary, showing the camera venturing nervously into a house party and uncovering an array of strange species. Such are the "pill taker" ( watching his "vigourous mating dance"), the "acid dropper" and the "Hibinating stoner" (also known as the common puker".
The ads will not be shown on TV, only YouTube, Bebo, Metacafe, Myspace and Face Party. It proves how viral marketing via social networking sites is being identified as highly influential and is being commonly utilized by even government now.
Drug Addicts As Animals
Spoof Wildlife Doc as Viral Anti-Drug Ad
Trend Themes
1. Anti-drug Viral Campaigns - Opportunity for disruption in creating mockumentary-style campaigns that target specific demographics through social media.
2. Satirical Messaging in Drug Awareness - Opportunity for disruption in presenting anti-drug messaging through humor and satire.
3. Social Media Advertising - Opportunity for disruption in utilizing social media platforms for advertising and increasing brand/product awareness.
Industry Implications
1. Government/public Service - Opportunity for disruption in creating innovative and engaging public service announcements that utilize new media.
2. Marketing/advertising - Opportunity for disruption in developing new approaches to advertising and marketing through social media and viral campaigns.
3. Drug Awareness/education - Opportunity for disruption in presenting drug education in a more engaging and entertaining way using satire and humor.