Drop launched a limited-edition series of NFTs, available in its free-to-download app. The shopping rewards app is known for its retail partnerships with over 500 brands to give consumers exclusive rewards and perks.
During this year's highly-anticipated summer, Drop's in-app collectible NFT series helps members unlock summer-themed perks. NFT holders will have access to exclusive items and rewards, including 10 percent back on travel and entertainment purchases, a $1,000 memory bank, access to giveaways, and VIP access to a #SummerOfDrop concierge service that will connect shoppers to additional experiences. The Toronto-based shopping rewards app aims to help Canadians return to a post-restriction summer with its limited-edition offerings. The NFTs are available through Drop's user-friendly app.
In-App NFT Collectibles
Drop Launched a Limited-Edition NFT Series in its Retail Rewards App
Trend Themes
1. In-app NFT Collectibles - More companies will launch NFT-based reward programs and unique digital collectibles within their apps to attract and retain users.
2. Exclusive NFT Access and Perks - Access to exclusive perks and services, such as VIP concierge services and exclusive rewards, will be increasingly tied to NFT ownership within mobile apps.
3. NFT Rewards for Loyalty Programs - More loyalty and rewards programs will incorporate NFTs as a way to reward and incentivize customer behavior and drive engagement and retention.
Industry Implications
1. Retail - Retailers can leverage in-app NFTs as a way to offer unique rewards, drive engagement, and differentiate themselves in a crowded market.
2. Finance - Financial institutions can use NFTs as rewards for banking and investment activities, driving engagement and loyalty among customers.
3. Gaming - Gaming companies can incorporate NFTs into campaigns and microtransactions as a way to add new revenue streams and reward loyal users.