DRIVETRIBE, a new social network from the current hosts of Amazon's 'The Grand Tour' and the former hosts of BBC's 'Top Gear,' is a way for car buffs of all stripes to connect with one another. The site creates an online ecosystem for people who like cars, offering content based around various themes.
DRIVETRIBE is structured by 'Tribes.' On the sites, Tribes are simply groups that have a common theme. For instance, each of 'The Grand Tour's' hosts has their own tribe, and there are other tribes devoted to things like beautiful roadways, modified vehicles, or Italian cars, to name a few.
To join DRIVETRIBE, users link their Facebook accounts to the site and then select up to six Tribes. After that, they can comment on posts, repost items, and 'bump' things they find interesting (an action similar to upvoting on Reddit.)
Automotive Social Networks
DRIVETRIBE is a Social Network Created by the Hosts of 'The Grand Tour'
Trend Themes
1. Car Enthusiast Social Networks - Opportunity to create alternative social networks for narrow communities with shared interests such as classic car enthusiasts or electric car enthusiasts.
2. Verticalized Content Platforms - Opportunity to create content platforms with a narrow focus on specific communities or fandoms such as movie car enthusiasts or Formula 1 fans.
3. Social Media Integration with Niche Communities - Opportunity to create social media integrations with web platforms with specific community needs such as car owners or mechanics seeking advice and solutions from each other.
Industry Implications
1. Automotive Manufacturing - Opportunity to use DRIVETRIBE-style platforms to solicit feedback from customers or enthusiasts on new designs, features, or concepts.
2. Automotive Repair and Maintenance - Opportunity to provide a community platform where mechanics and enthusiasts can help one another with technical issues, repairs, and maintenance tips and tricks.
3. Automotive Ecommerce - Opportunity to leverage social media integrations and user-generated content to facilitate sales of automotive products and services while building community and brand loyalty.