Drive-Thru pranks are usually done by the customers to the window-bound employees, not the other way around. However, the agency Tribal DDB came up with a hilarious way to surprise Austrian McDonald’s customers as they drove up to the drive-thru window.
The team replaced the staff with quirky characters like a wrestler, a spaceman and an opera singer. The wrestler would challenge his customers to an arm-wrestling match, the opera singer would belt out her customer’s orders and the spaceman was fully suited and situated in a "space-ship." Most customers found the stunts amusing while others were not so thrilled about what they encountered.
The unamused did have good reasoning for their moods: some characters weren’t so appealing as they completely ignored the customers to make out with each other or emulated the girl from ‘The Ring.’
Cosplay Drive-Thru Pranks
Tribal DDB Surprised McDonald’s Customers with This Hilarious Prank
Trend Themes
1. Drive-thru Entertainment - Opportunity for companies to offer unique and entertaining experiences for their drive-thru customers.
2. Quirky Character Marketing - The use of quirky characters can help create a memorable marketing campaign that stands out from competitors.
3. Prank Marketing - Businesses can use prank marketing to surprise and engage customers, potentially creating viral social media content.
Industry Implications
1. Fast Food - Fast food chains can offer more than just food by providing entertaining experiences at their drive-thru locations.
2. Marketing & Advertising - Developing creative and entertaining campaigns that utilize pranks, quirky characters, or unique concepts can help companies stand out.
3. Entertainment - Entertainment companies could partner with fast food chains to create unique and memorable experiences for drive-thru customers.