Drive-thrus have been reinvigorated as a result of the coronavirus pandemic and the need for contactless experiences and Restaurant Brands International is modernizing the drive-thru menus at thousands of Burger King, Tim Hortons and Popeyes locations. The fast food experiences are being elevated with digital screens with predictive selling technology, plus integrated restaurant loyalty programs and support for contactless payment systems.
Thanks to predictive selling, the new digital drive-thru menu boards will allow special promotions to be shared based on previous orders, regional weather patterns, the time of day and other factors. Created by RBI's in-house Guest Intelligence team, the predictive selling technology learns ordering habits and makes it possible for restaurants to show the most popular menu items based on a specific location.
Predictive Drive-Thru Menus
These New Digital Drive-Thru Menus Share Tailored Promotions
Trend Themes
1. Predictive Selling Technology - Using predictive selling technology in digital drive-thru menu boards for tailored promotions opens up opportunities for personalized marketing and customer retention.
2. Digital Drive-thru Menus - The implementation of digital drive-thru menu boards presents an opportunity for restaurants to improve the customer’s ordering experience and simplify foodservice operations.
3. Contactless Payment Systems - The use of contactless payment systems in restaurants creates a safer and more convenient ordering experience, boosting customer satisfaction and loyalty.
Industry Implications
1. Fast Food Industry - The fast food industry can benefit from predictive selling technology and digital drive-thru menus to offer more tailored promotions and enhance the customer experience.
2. Restaurant Technology Industry - The restaurant technology industry can provide the innovative solutions required to implement digital drive-thru menus, predictive selling technology, and contactless payment systems, creating new opportunities for growth and expansion.
3. Marketing Industry - The marketing industry can leverage predictive selling technology to help restaurants increase customer loyalty and grow revenues by offering personalized promotions through digital drive-thru menus.