It's unclear when people will be able to be shoulder-to-shoulder with others at concerts and music festivals but some bands are getting creative when it comes to sharing live music—such as by hosting drive-in events. While many artists are turning to social media, there's something undeniably different about an in-person experience and indie rock band July Talk is introducing an August show that sticks to social distancing protocols by uniting people from the safety of their cars.
The drive-in summer concert experience promises a full 90-minute live set, where attendees will be able to "watch from the comfort and safety of their cars as live feed video of the show is projected onto the drive-in screens."
Drive-In Summer Concerts
Live Talk is Hosting a Social Distance-Friendly Drive-In Event
Trend Themes
1. Drive-in Summer Concerts - Disruptive innovation opportunity: Develop technology for delivering live feed video of concerts to drive-in screens, providing a socially distant but in-person concert experience.
2. Social Distancing Protocols - Disruptive innovation opportunity: Create solutions for hosting events that allow people to safely gather while adhering to social distancing guidelines.
3. In-person Experiences - Disruptive innovation opportunity: Explore ways to enhance and replicate in-person experiences for people who prefer physical events over virtual interactions.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Develop new models for delivering immersive entertainment experiences in a socially distant environment.
2. Event Planning - Disruptive innovation opportunity: Find innovative ways to plan and execute events that prioritize the safety and well-being of attendees.
3. Technology - Disruptive innovation opportunity: Create advanced technological solutions for streaming live events to large screens in outdoor spaces.