The RELAX Drinkable Vitamins from Pink Cloud Beauty Co. offer a convenient way for people to set themselves up for a solid night of sleep. The berry-flavored product is designed to help support sleep, de-stressing and relaxation, thanks to a blend of vitamins and herbal supplements like lemon balm, calming chamomile and zinc, as well as other inclusions, like beetroot juice powder, which provides the drink's brilliant color. As a drink mix that's designed to be consumed at night, the vegan-friendly beverage is free from sugar.
The pre-portioned drink mix is packaged in individual sachets that can easily be stirred into either hot or cold water as part of a ritual for unwinding for the evening or preparing to go to bed.
Pink Cloud Beauty Co. is shortlisted in the 2019 Pure Beauty Awards in the Best New British Brand category.
Soothing Drinkable Vitamins
Pink Cloud Beauty Co.'s RELAX Shares Vitamins & Herbs for Nighttime
Trend Themes
1. Drinkable Supplements - Opportunity for other companies to create drinkable supplements that target specific health benefits.
2. Sleep Support - Potential for developing innovative sleep support products that combine vitamins and herbs for relaxation and better sleep.
3. Convenient Wellness Solutions - Disruptive innovation opportunity in creating convenient wellness solutions like pre-portioned drink mixes for on-the-go consumption.
Industry Implications
1. Beauty and Wellness - Opportunity for beauty and wellness brands to tap into the growing market of drinkable vitamins and supplements for enhanced self-care routines.
2. Functional Beverages - Potential for the functional beverage industry to expand its offerings by incorporating vitamins and herbal supplements for different targeted health benefits.
3. Food and Beverage Packaging - Innovative packaging companies can capitalize on the demand for convenient wellness solutions by creating unique packaging formats for drinkable supplement products.