As many health-conscious consumers are now seeking out better-for-you snacks, 7-Eleven recently introduced a range of 7-Select dried fruit strips in both Unsweetened and Natural versions. These options include flavor-focused varieties like Chili Mango and Fruit Medley, which boast real fruit, non-GMO ingredients, no artificial colors or flavors, as well as other labels like gluten-free, fat-free and cholesterol-free.
To make the new 7-Select snacks catch the eyes of consumers, the pouch packaging was developed with a vibrant, natural color palette, plus text and imagery that emphasizes the use of real flavors and fruit picked at its peak freshness.
As well as working with 7-Eleven on its line of 7-Select Unsweetened and Natural fruit snacks, Brandimage also created the design for 7-Select Organic Juice, which puts a similar emphasis on health.
Convenience Store Fruit Snacks
7-Eleven Now Offers Unsweetened and Natural Dried Fruit Strips
Trend Themes
1. Better-for-you Snacks - Opportunity to create and market healthier snack options with real fruit and natural ingredients.
2. Vibrant Packaging - Potential for eye-catching packaging designs that emphasize natural colors and fresh flavors.
3. Health-conscious Convenience - Growing demand for health-focused products in convenience stores, providing an opportunity for innovative offerings.
Industry Implications
1. Snack Food - Disruptive innovation opportunities lie in developing and promoting healthier snack options in the market.
2. Packaging Design - Innovations in packaging that use vibrant colors and emphasize natural ingredients can capture consumer attention.
3. Convenience Retail - Health-focused convenience store offerings can tap into the rising demand for healthier on-the-go options.