With summer officially here, Reynolds Wrap, the beloved foil producer, recently launched a new campaign seeking a 'Rookie Griller.' The new gig will offer one lucky fan $10,000 to learn how to grill this summer.
"It’s officially grilling season and Reynolds Wrap® is here to help grillers of all skill levels master a delicious meal," said Danielle Chandler, vice president of marketing, Reynolds Brands. "Grilling can be a bit unnerving for newbies and we’re looking for a true rookie to grow their grilling confidence this summer."
To apply for the role, fans over the age of 18 can submit a picture of their biggest grill fail with the story behind it to RookieGriller@ReynoldsGrill.com by Friday, June 18, 2021. Those who apply will be to be the new Reynolds Rookie Griller will be judged on "their level of grill-timidation, determination, and creativity."
Dream Grilling Jobs
Foil Brand Reynolds Will Pay One Lucky Fan $10,000 to Grill This Summer
Trend Themes
1. Foil-brand Campaigns - Foil brands are launching campaigns that engage customers with rewards for grilling or cooking using foil products.
2. Novice-to-pro Grilling Programs - Companies are offering programs that teach grilling skills to amateur cooks and eventually transform them into expert grillers.
3. Interactive Marketing Strategies - Brands are creating interactive marketing campaigns that involve their customers and encourage participation to improve customer engagement.
Industry Implications
1. Food and Beverage Industry - Restaurants and food companies can create grilling programs that teach amateur cooks and promote their brand's products.
2. Metal Manufacturing Industry - Metal manufacturers can enter the consumer market by launching interactive campaigns that promote their products and teach customers how to use them.
3. Marketing Industry - Marketing firms can partner with brands to create interactive campaigns that enhance brand loyalty and customer engagement.