DRAM is launching two new flavors of its sparkling water line dubbed ‘Mushroom Cola’ and ‘Holy Basil & Lemon.’ The ‘Holy Basil & Lemon’ flavor provides consumers with a blend of passionfruit and holy basil, while the ‘Mushroom Cola’ uses 4 adaptogenic mushrooms: Cordyceps, Chaga, Reishi, and Shitake. The adaptogenic properties of both beverages allow consumers to reduce stress, anxiety, and fatigue.
"The Mushroom Cola is inspired by what is believed to be the oldest written recipe in America. We have added our own special twist by using only organic whole plants and a blend of 4 adaptogenic mushrooms[,]" said Shae Whitney, DRAM Founder, and flavor specialist.
DRAM’s beverage lineup is free from coloring, solvents, preservatives, and natural flavorings. The brand produces flavor extracts in-house, providing drinks that are PFAS and BPA-free. US-based Consumers can purchase DRAM’s sparkling water offerings in all 50 states.
Adaptogenic Mushroom Beverages
Dram Debuts Two New Flavors for Its Sparkling Water Lineup
Trend Themes
1. Adaptogenic Beverages - The popularity of adaptogenic beverages is growing as more consumers seek functional and holistic health solutions.
2. Mushroom Adaptogens - Mushroom adaptogens have emerged as a key ingredient in functional beverages and offer an opportunity for innovative product development.
3. In-house Flavor Extracts - Producing in-house flavor extracts provides a unique selling point for functional beverage brands seeking to differentiate themselves.
Industry Implications
1. Functional Beverage - Functional beverage manufacturers can incorporate adaptogenic mushrooms to create unique functional offerings that help reduce stress and anxiety.
2. Natural Beverage - Natural beverage brands can develop and market in-house flavor extracts that are free from preservatives, artificial colorings, and solvents.
3. Holistic Health Brands - Holistic health brands can tap into the growing demand for functional and adaptogenic mushroom beverages to expand their product portfolio and grow their customer base.