Thanks to a collaboration between HI-CHEW and Menchie's Frozen Yogurt, those with a sweet tooth can now enjoy a refreshing summer treat in the form of HI-CHEW Dragon Fruit Frozen Yogurt. The candy-inspired non-fat frozen yogurt treat boasts a vibrant color that mimics the tropical fruit's flesh and a recipe that avoids the use of artificial flavors, artificial colors and high fructose corn syrup.
The popularity of the brilliantly colored, sweet-tart fruit led to the release of HI-CHEW's Dragon Fruit candy in the Superfruit Mix, alongside other fun flavors like Açaí and Kiwi. This new candy flavor was introduced following a vote from consumers based on the top Japanese flavor they'd most like to see on the shelves.
Outside of candy, dragon fruit flavors are now also appearing in a variety of tropically inspired beverages and snacks.
Vibrant Pitaya Desserts
HI-CHEW Dragon Fruit Frozen Yogurt at Menchie's Has a Sweet & Tart Flavor
Trend Themes
1. Dragon Fruit Desserts and Snacks - The increasing popularity of dragon fruit is creating opportunities for businesses to innovate and offer new desserts and snacks inspired by its unique flavor and vibrant color.
2. Natural and Healthy Treats - The use of natural ingredients in the HI-CHEW Dragon Fruit Frozen Yogurt recipe highlights the growing trend towards healthier and more wholesome treats in the dessert industry.
3. Consumer-driven Product Development - HI-CHEW's decision to introduce a new candy flavor based on a consumer vote shows the importance of listening to consumers and involving them in the product development process.
Industry Implications
1. Frozen Yogurt - The collaboration between HI-CHEW and Menchie's to create a dragon fruit flavor yogurt demonstrates how frozen yogurt companies can create new and innovative flavors to attract customers.
2. Candy - HI-CHEW's dragon fruit candy flavor demonstrates the opportunity for candy companies to create unique flavors based on popular fruits and ingredients.
3. Beverages and Snacks - The appearance of dragon fruit flavors in a variety of beverages and snacks shows the potential for innovation in the tropical and fruit-inspired food and beverage market.