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Dickey’s Barbecue Pit Just Debuted New Dr. Pepper Wings

Dickey’s Barbecue Pit is poised to celebrate its 80th year in business and the brand is celebrating with Dr. Pepper Wings and a new Birthday Cake Marshmallow Treat.

As part of the ongoing celebrations for its 80th birthday, Dickey’s Barbecue Pit has released two new items: Sweet & Smoky Pit-Smoked Wings with Dr. Pepper Barbecue Sauce and the new Birthday Cake Marshmallow Treat. The former are smoked chicken wings dosed in a flavorful Dr. Pepper Barbecue Sauce. Next up is the Birthday Cake Marshmallow Treat, which is a birthday cake flavored marshmallow and crispy rice cereal bar, topped with red and yellow star-shaped sprinkles.

Both the new Dr. Pepper Wings and the Birthday Cake Marshmallow Treat can be found at Dickey’s Barbecue Pit restaurants across the U.S. for a limited time.
Trend Themes
1. Soda-infused Food - Opportunity for food businesses to experiment with soda-infused recipes to cater to the changing taste palettes.
2. Celebration-themed Food - Innovation opportunity in the food industry lies in developing celebration-themed food items, allowing brands to leverage special occasions for product promotion.
3. Flavored Marshmallow Bars - Marshmallow bars can be an innovative canvas for experimenting with different flavors and sprinkles to create unique treats in the dessert industry.
Industry Implications
1. Food and Beverage - Innovation opportunity for food businesses to experiment with soda-infused recipes and celebration-themed food items to cater to the changing taste palettes and leverage special occasions for product promotion.
2. Restaurant - Dessert innovation opportunity to create unique flavored marshmallow bars to cater to customers' changing taste palettes, adding excitement to restaurant's dessert menu.
3. Snack and Confectionery - Opportunity to experiment with flavored marshmallow bars, giving snack and confectionery brands a chance to come up with unique taste pairings and shape innovations.

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