If you're looking for a more old-timey take on the classic shake, you may want to head to Whataburger to try the new Dr. Pepper Malt drink.
While malted shakes and milkshakes are often seen as interchangeable, there are some small differences between the two. The biggest difference is that malted shakes are made with malted milk powder, which produces a toasty, buttery flavor and thick texture. To create its new Dr. Pepper Malt drink, Whataburger combines malted milk powder with Dr. Pepper soda to create a milkshake that "has that classic Dr. Pepper flavor with a small-town diner feel."
If Dr. Pepper isn't your drink of choice, the chain has also brought a few fan favorites, including the Salted Caramel Shake and the Root Beer Shake.
Malted Soda Milkshakes
Whataburger is Offering a New Dr. Pepper Malt Drink This Season
Trend Themes
1. Malted Soda Milkshakes - The popularity of the malted milkshake as a nostalgic treat has continued to rise, offering opportunities for new flavor combinations and unique taste experiences.
2. Merging Beverages - The fusion of beverage favorites, like Dr. Pepper and milkshakes, presents opportunities for unique flavor combinations and trendsetting menu options at regional chains and independent restaurants.
3. Nostalgic Food Trend - As consumers continue to long for the tastes of simpler times, more restaurants may look to capitalize on this trend and offer unique spins on classic comfort foods and beverages like malted shakes and soda flavors.
Industry Implications
1. Fast Food - This trend presents opportunities for fast-food restaurants to introduce new flavor combinations, unique limited-edition menu items and capitalize on customers seeking nostalgic time-tested tastes.
2. Beverages - Merging flavors of two popular beverages as seen with Dr. Pepper soda and malted milkshakes and its growing popularity may lead to increased interest in unique beverage combinations in the future.
3. Hospitality - Restaurants and bars seeking to evoke nostalgia through food and drink can see this as an opportunity to create a unique and memorable ambiance for their guests.