Dozy Oats is a new range of oat cereal products perfect for consumers to pick up as a way to enjoy the taste and texture of overnight oats without the usual hassle of preparing them from scratch.
The products are each crafted with gluten-free, certified organic oats along with a series of high-quality flavors and are simple to prepare. The oats only need to be poured into a bowl or jar, paired with milk and tossed in the fridge to have them ready for enjoyment in the morning hours or whenever the mood strike throughout the day. The oats come in 10 flavors to choose from.
Co-Founder Jeff Freedman commented on Dozy Oats saying, "We saw an opportunity for an approachable line of overnight oats that would resonate with families. Plus, with our product, unlike the ready-to-eat brands in stores, consumers are able to make Dozy Oats fresh, with their milk of choice."
Prepackaged Overnight Oat Cereals
Dozy Oats Provides Ready-to-Eat Oats with Minimal Preparation
Trend Themes
1. Prepackaged Health-focused Meals - There's an opportunity to streamline meal preparation with prepackaged, organic and gluten-free meals like Dozy Oats.
2. Ready-to-eat Breakfast Foods - Convenience breakfast foods like Dozy Oats can disrupt traditional breakfast staples such as cereal and toast.
3. Organic Food Products - With the rising demand for organic food and the convenience of pre-prepared meals, there's an opportunity to create more products like Dozy Oats.
Industry Implications
1. Food Packaging - As demand for pre-prepared, healthy food products increases, it is important to innovate and design sustainable and convenient packaging solutions.
2. Food Retail - Grocery stores and online retailers can capitalize on the convenience trend by offering a variety of ready-to-eat healthy meals in-store and online.
3. Organic Farming - As organic food products gain popularity, there is an opportunity for organic farmers to shift their production towards creating pre-prepared, organic meals such as Dozy Oats.