Downy promotes family ties and gives clothes life in the ‘Forever Downy Forever Young’ commercial. The commercial opens with a man catching a shirt at a concert. The scenes that follow are the typical milestone moments like getting engaged, having a baby and spending time with family.
The importance of these moments is the same shirt appears in all the scenes. While the song 'Forever Young' plays, a voice relays message, "we don’t just wear clothes, we live life in them." Grey Worldwide is advertising that Downy "keep clothes newer 50% longer" suggesting that if you want clothes to last through all the big moments in your life, you should use this product.
Family-Focused Laundry Ads
Downy Ads Promote the Family Lifestyle in the Forever Down Commercial
Trend Themes
1. Family-focused Laundry Ads - Opportunity for laundry detergent brands to tap into the emotional aspect of family life and promote long-lasting clothes.
2. Promoting Milestone Moments - Opportunity to create advertisements that feature a specific item to symbolize the important moments in a person's life.
3. Clothes as Part of Life - Opportunity for clothing brands to emphasize the role of clothes in capturing and preserving memories.
Industry Implications
1. Laundry Detergent - Opportunity for laundry detergent companies to highlight the longevity and preservation of clothes in their marketing campaigns.
2. Advertising - Opportunity for advertising agencies to develop creative and emotional advertisements that resonate with consumers by showcasing significant milestones.
3. Clothing - Opportunity for clothing brands to leverage the emotional value of clothes by associating them with special moments in life.