In order to creatively deal with people illegally downloading movies at work using the company Wi-Fi, Discover Movies set up a humorous marketing stunt.
Despite the popularity of P2P sharing sites, it takes time for a good quality movie to download. Using this to their advantage, Discover Movies set up the Instavideo Service. Whenever someone began an illegal download, they were surprised at their desk by a character from the movie or TV series they were trying to watch. Sith lords from Star Wars, Walter White in his yellow lab suit and Khaleesi from Game of Thrones immediately presented these people with DVDs, showing how convenient it can be to get a movie on-demand. Although the stunt is simple, it's a great way for Discover Movies to show how its service offers a practical (and legal) alternative to downloading movies from the Internet.
Theatrical DVD Deliveries
Discover Movies' Instavideo Service Makes Downloading Movies Pointless
Trend Themes
1. Creative Marketing Stunts - Opportunity for businesses to engage customers through unique and entertaining marketing strategies.
2. On-demand DVD Services - Potential for businesses to provide convenient and immediate access to movies through DVD delivery services.
3. Using Humor to Combat Illegal Downloads - Opportunity to use humor as a tool to educate and discourage illegal downloading while promoting legal alternatives.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to explore creative ways to distribute content and engage customers.
2. Technology - Potential for technology companies to develop innovative platforms or services for on-demand DVD deliveries.
3. Marketing and Advertising - Opportunity for marketers to incorporate humor and unique experiences into their campaigns to promote products or services.