If you're the ethical type who pays to download music, you'll like the enticing new service being offered by the Project (RED) fund. In September the nonprofit organization will launch a music service that donates half the proceeds of a new monthly subscription service toward fighting AIDS in Africa.
For only $5 a month, you can download tracks by artists like U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris and Death Cab for Cutie, while simultaneously supporting the fight against AIDS.
Music to Fight Aids
Project (RED) Music Subscription
Trend Themes
1. Ethical Music Subscription - A trend in music services that donate a portion of proceeds to charitable causes, provides ethical options for music lovers.
2. Nonprofit Fundraising - A trend in using innovative approaches, such as music subscriptions, to raise funds for nonprofit organizations like Project (RED).
3. Corporate Social Responsibility - A trend in companies partnering with nonprofit organizations to address social issues and promote philanthropy through their products or services.
Industry Implications
1. Music Streaming - The music streaming industry can explore partnerships with nonprofit organizations to offer ethical music subscription services.
2. Nonprofit Organizations - Nonprofits can discover innovative ways to raise funds and support their causes through collaborations with music streaming platforms.
3. Corporate Partnerships - Companies across various industries can engage in partnerships with nonprofit organizations to contribute to social causes and incorporate their missions into their products or services.