The Bruery, an Orange County, California-based craft brewery that specializes in well and truly pushing the flavor boundaries of beer, has launched a vibrantly double dry-hopped hazy IPA that is designed to cater to beer drinkers who appreciate floral aromas, fruity notes and a fresh and crushable drinking experience.
The Visions hazy IPA is double dry-hopped using only the finest selection of hops, drawn from the Citra, Cashmere, Mosaic, Simcoe, Centennial and Amarillo varieties. This long list of hop variants hints at the unabashedly hoppy nature of this particular beer, although it still manages to not cause an overload of bitterness thanks to the inclusion of citrus, pine and fruity notes.
Sold in 16-ounce four-packs, this hazy IPA is a truly hop-forward delight that will appeal to IPA enthusiasts of all stripes.
Double-Hopped Hazy IPAs
The 'Visions' IPA Utilizes Six Distinct Varieties of Hops
Trend Themes
1. Double Dry-hopped Beers - Opportunities for breweries to experiment with multiple varieties of hops to create unique hazy IPAs.
2. Fruit and Floral Notes - Opportunities for breweries to incorporate citrus, pine, and fruity notes to balance out the bitterness of hoppy beers.
3. Large Variety of Hops - Opportunities for breweries to showcase the unique characteristics of specific hop varieties in their hazy IPAs.
Industry Implications
1. Craft Beer - Craft breweries can innovate by experimenting with different combinations of hops and flavors to create unique beers for consumers.
2. Beverage - Beverage companies can create non-alcoholic drinks that incorporate the fruity and floral notes seen in double-hopped hazy IPAs.
3. Agriculture - Hops growers can take advantage of the demand for unique hop varieties and partner with breweries to create custom blends for their hazy IPAs.