April 12th marked National Grilled Cheese Day and Dickey’s Barbecue Pit’s virtual burger concept, Big Deal Burger, celebrated by going big with its Double Royale Grilled Cheese.
Double Royale Grilled Cheese combines the best of a big, juicy burger, with a cheesy grilled cheese sandwich. More specifically, this supersized meal consists of a double cheeseburger made with shredded lettuce, tomato, yellow onion, pickles, and Big Deal sauce, all sandwiched between two grilled cheese sandwiches.
Unfortunately, the Double Royale Grilled Cheese was created especially for National Grilled Cheese Day. However, the brand is still serving up other mouthwatering burgers, including the Dad Bod Burger made with smoked brisket and crumbled blue cheese, and the El Fuego burger featuring a spicy jalapeño cheese sauce.
Layered Grilled Cheese Sandwiches
Big Deal Burger's Double Royale Grilled Cheese is Supersized
Trend Themes
1. Supersized Meals - Opportunity for restaurants to create innovative, larger-than-life meals that combine two or more popular menu items.
2. Hybrid Menu Items - Opportunity for restaurants to create unique, hybrid menu items that combine different types of cuisine or dishes.
3. Viral Menu Items - Opportunity for restaurants to create a limited-time, viral menu item to generate buzz and increase sales.
Industry Implications
1. Fast Food - Fast food chains can experiment with new menu items to continue attracting customers and staying relevant.
2. Casual Dining - Casual dining establishments can offer unique, gourmet versions of classic comfort foods to entice customers and keep them coming back.
3. Virtual Restaurants - Virtual restaurants can use social media and online ordering platforms to promote and sell viral menu items, as well as test out new menu ideas without the financial commitment of a brick-and-mortar location.