Awake NY works in collaboration with Double Goose to create a new iteration of the Straight Bomber filled with down so that it ensures warmth during colder seasons. The new piece is just as timeless as the original design, which was originally popular in the hip-hop culture, slowly becoming a staple item for youth during the 80s as well.
The new update spotlights the color, which is a bright teal throughout the exterior with a black viscose for a stark contrast. Additionally, there is also a white satin stripe of fabric on the inside as well. The exterior boasts premium qualities were it is entirely made from 100% lamb leather and the interior has a 90/10 goose down fill. Additionally, there is a detachable black sheep wool collar trim.
Vibrant Teal Bomber Coats
Awake NY and Double Goose Work on the Straight Bomber Silhouette
Trend Themes
1. Vibrant Teal Bomber Coats - Opportunity to capitalize on the trend of bold and colorful outerwear by creating a line of eye-catching bomber coats.
2. Collaborative Fashion Collections - Opportunity for fashion brands to collaborate with designers to create unique and innovative versions of classic styles, like the Awake NY and Double Goose collaboration.
3. Retro Fashion Revival - Opportunity to tap into the nostalgia for 80s fashion by reimagining iconic pieces from that era, such as the Straight Bomber coat.
Industry Implications
1. Fashion Apparel - Fashion brands can explore the potential of creating vibrant and unique outerwear, like the vibrant teal bomber coats.
2. Luxury Fashion - Luxury fashion brands can leverage collaborations with designers to appeal to fashion-conscious consumers who value exclusivity and innovation.
3. Streetwear - Streetwear brands can tap into the retro fashion trend and create modern interpretations of iconic streetwear styles from the 80s.