Frito-Lay, the parent company of Doritos, has released a new product in stores that consumers may have seen in the 60s. When Doritos first debuted its toasted corn chips, it came out with Doritos Taco a few years later in 1967.
The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today.
When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves.
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
Trend Themes
1. Retro Chip Branding - Opportunity for brands to tap into nostalgia and produce retro-style packaging for products
2. Reviving Classic Flavors - Reintroducing discontinued flavors from the past to cater to nostalgic consumers
3. Permanence of Nostalgic Flavors - Keeping popular flavors from the past as a permanent part of product line-ups
Industry Implications
1. Snack Food - Snack food companies can leverage nostalgia to create unique packaging and bring back discontinued flavors
2. Food Packaging - Opportunity for companies in the food packaging industry to design retro-style packaging for products
3. Consumer Goods - Opportunity for companies in the consumer goods industry to capitalize on nostalgia and reintroduce popular flavors from the past