Mid-day, adults often grapple with decreased energy levels and difficulty maintaining focus and to remedy this, Doritos Australia is giving away bags of Doritos Coffee.
"Each afternoon, people across the country are left disappointed by their favorite coffee shop being closed just as they need an afternoon pick-me-up. This is why we’re excited to announce the release of Doritos Coffee – the perfect snack to help Aussies beat the 3pm slump," says Senior Brand Manager Kat Miller.
On social media, the brand will be giving away a limited number of the exclusive Doritos Coffee flavor at 3 PM. This boldly flavored Australian-made corn chip snack is as divisive as previously released flavors from the brand like Doritos Coriander, although people are eagerly commenting for their chance to try the unconventional Doritos flavor for themselves.
Coffee-Flavored Corn Chips
Doritos Coffee Helps Snackers Beat the Mid-Day Slump
Trend Themes
1. Caffeinated Snacks - As the demand for portable energy sources rises, snacks infused with caffeine are disrupting traditional snack categories.
2. Social Media Giveaways - Leveraging timed social media promotions, brands are creating buzz and engagement around new product launches.
3. Flavor Experimentation - Unconventional flavor pairings like coffee and corn chips are pushing the boundaries of consumer expectations in the snack industry.
Industry Implications
1. Snack Foods - The snack food industry is evolving with new, innovative flavor profiles that cater to diverse and adventurous tastes.
2. Caffeinated Products - An emerging market for caffeinated products is tapping into consumers' needs for convenient energy solutions.
3. Social Media Marketing - Social media marketing is becoming increasingly critical for real-time consumer engagement and product promotion.