Chip lovers who looking for a different way to count down the days in December will be drawn to the Doritos Advent Calendar, which is full of snacks and shares a savory alternative to chocolate-filled holiday countdowns. The Doritos Advent Calendar promises a full-sized single pack of Doritos behind every door and 25 Doritos surprises to carry chip lovers to Christmas 2020.
The alternative advent calendar shares packs of flavors like Chilli Heatwave, Cool Original and Tangy Cheese and the packaging plays with the triangular shape of the cheesy nacho chips by turning them into snow-topped evergreen trees. Since there's a generous amount of chips behind each door, the advent calendar is ideal for sharing.
Nacho Chip Advent Calendars
The Doritos Advent Calendar is a Countdown with Snacks
Trend Themes
1. Alternative Advent Calendars - There is an opportunity for other brands to release alternative advent calendars, such as candy, snacks or teas.
2. Food Subscription Boxes - There is a potential for subscription boxes filled with snacks or other food products to be released on a monthly basis.
3. Limited Edition Flavors - Limited Edition flavors of popular snacks and candies could be released around the holiday season to generate interest and sales.
Industry Implications
1. Snack Food - Snack food companies could create their own version of advent calendars to feed the growing demand for alternative holiday countdowns.
2. Subscription Box - Subscription box companies specializing in snacks or other food products could increase their offerings with holiday themed boxes and advent calendars.
3. Holiday Seasonal Products - Companies that specialize in holiday seasonal products could expand their offerings to include limited edition flavors of popular snacks and candies.