With local restaurants closed, people are finding themselves spending more time in the kitchen at home and as a result, experiencing fatigue and burnout from cooking—and the Don’t Cookbook by Postmates was created to provide relief. Rather than taking the form of a recipe book with simple meals made with minimal ingredients, the Don’t Cookbook provides 206 pages of inspiration for meals cooked by Postmates' partners.
By scanning a QR code, hungry individuals will be linked to a relevant food service or directed to download the Postmates app, if they haven't already. The book shares "recipes" for everything from chicken wings and tacos to grilled cheese and in place of step-by-step instructions, it shares uplifting content.
QR Code Cookbooks
Postmates' Don’t Cookbook Fights Kitchen Fatigue & Requires No Cooking At All
Trend Themes
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Industry Implications
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