NISSIN unveils a Donbei Tempura Soba Noodle that is very long, measuring out to be about a meter long. It is done on purpose to wish other longevity in life, named 'Donbei Tempura Soba Istumo Yori Nagai Choju Kigan Soba' in Japanese. The signature flavor is reimagined and the length of the noodle is often a symbol of long life within East Asian cultures.
It is important that one slurps the noodles rather than cutting or twirling the noodles when consuming or else it would be considered rude. The noodles have a katsuo bonito dashi stock broth with green onion, mixed tempura fritter, and red pepper flakes on the side for those who prefer some spice.
Meter-Long Soba Noodles
NISSIN's Donbei Tempura Soba Noodles Celebrates a Long Life
Trend Themes
1. Longevity Symbolism - Opportunity to innovate by incorporating traditional symbols of longevity in new and unique ways.
2. Giant Food Items - Opportunity to create oversized food items for novelty and experiential marketing purposes.
3. Unconventional Servings - Opportunity to innovate by serving food items in unconventional and eye-catching ways.
Industry Implications
1. Food & Beverage - Expanding options for novelty and experiential marketing in the food and beverage industry.
2. Hospitality - Opportunity for hotels and restaurants to offer unique and unconventional food experiences to their guests.
3. Tourism - Creating giant food items can become an attraction in tourist areas to draw attention and increase foot traffic.