Getting people to donate blood isn't the easiest thing to do, but Publicis Sao Paulo and Fundação Pró-Sangue may have figured out the secret to it.
Mobile phone users constantly have their batteries drained and with this poster, people can plug in their phones to a red-colored cord, which is made to look like the equipment that's drawing blood from the arm on the poster.
There's a small ledge underneath the advertisement too, but since you can't go far without leaving your phone unattended, it's pretty hard not to look at the poster, which provides a gentle, encouraging message that simply says: "If you need, we’re here for you. Why not return the favour? We need blood."
Interactive Blood Donation Ads
This Poster Charges Phones and Encourages People to Donate Blood
Trend Themes
1. Mobile Phone Charging Posters - There is potential to use interactive posters that incorporate mobile phone charging as a means to engage and advertise to consumers.
2. Creative Blood Donation Marketing - Companies can use creative marketing ideas to promote blood donation and incentivize people to donate.
3. Interactive Advertising Campaigns - Interactive advertising campaigns can attract and engage consumers in new ways, leading to increased brand awareness and customer loyalty.
Industry Implications
1. Marketing - The marketing industry can create innovative campaigns that use interactive advertising to increase customer engagement and brand awareness.
2. Healthcare - There is an opportunity for healthcare providers to partner with marketers to increase blood donations and encourage healthy habits.
3. Technology - The technology industry can create new charging solutions for mobile devices that integrate with interactive advertising campaigns, leading to increased customer engagement and satisfaction.