Dom Perignon likes to think of its champagnes as works of art, and its Dom Perignon 2004 vintage is being packaged to exemplify this spirit exactly. The person tasked with bringing the idea to reality is Dutch powerhouse fashion designer and artist Iris van Herpen, who has lately been expanding her horizons using technology.
Using all of her skills and artistic vision, van Herpen packaged the Dom Perignon 2004 vintage in a limited edition sculptural piece, packaging and gift box that underscores the superiority of Dom Perignon's offerings while provoking one to ponder the duality of time, an important factor in crafting Dom Perignon's products.
The sculpture uses a deep green jewel configuration manifested in prickly formations, expressing a sense of movement, energy and activity. Photo Credits: designboom, domperignon
Artistically Packaged Champagnes
This Dom Perignon 2004 Vintage is Artistically Packaged
Trend Themes
1. Artistically Packaged Products - The collaboration between Dom Perignon and Iris van Herpen showcases the trend of creatively packaging products, providing opportunities for other brands to think outside the box with their packaging designs.
2. Blurring Boundaries Between Art and Luxury - The use of a fashion designer and artist to create packaging for Dom Perignon's champagne suggests a trend of merging art and luxury, opening up opportunities for collaborations between luxury brands and artists/designers.
3. Incorporating Technology in Artistic Packaging - Iris van Herpen's use of technology in the creation of the sculptural packaging for Dom Perignon's champagne highlights a trend of integrating technology into artistic packaging design, offering opportunities for brands to incorporate innovative materials and techniques in their packaging.
Industry Implications
1. Luxury Goods - Luxury goods brands can explore artistic packaging collaborations with artists and designers to enhance the visual appeal and exclusivity of their products.
2. Wine and Spirits - The wine and spirits industry can embrace the trend of artistically packaging their products to differentiate their brands and create unique experiences for consumers.
3. Fashion and Design - Fashion and design industries can find opportunities in partnering with luxury brands to create unique packaging designs that merge fashion, art, and technology.