Dog adoption ads need to get increasingly creative--the sad, Sarah McLachlan song-featuring sob stories aren't always going to work. This is why Home for Hope teamed up with Ikea Singapore to put life-sized cut-outs of dogs needing a home in their showrooms.
By using actual animals up for adoption and unique QR codes, Ikea customers could learn more about the available dogs through the animal adoption website. This initiative also involved ad agency DDB Singapore and animal shelters Save Our Street Dogs and Animal Lovers League. Until June 6th, the Singapore stores will feature 26 cardboard dog adoption cut-outs.
There is a lot more to a home than the furniture in it. You might go to Ikea looking for a new shelf and leave with a new family member.
Animal Adoption Advertising
Ikea Promotes Dog Adoption With Cut-Out Displays in Store Showrooms
Trend Themes
1. Animal Adoption Marketing - More creative and interactive ways will be developed to promote animal adoption to attract potential pet owners.
2. QR Code Advertising - QR codes will be commonly used in advertising as a means of providing information and engaging consumers in interactive experiences.
3. In-store Marketing - Brands will utilize in-store marketing promotions to push social causes and to provide a more comprehensive branding experience for consumers.
Industry Implications
1. Pet Industry - Innovative methods will be devised to enhance animal adoption marketing and to streamline the adoption process.
2. Advertising Industry - QR code advertising will continue to offer an opportunity to create interactive advertising, particularly for social causes.
3. Retail Industry - Retail giants will utilize in-store marketing promotions to push social causes and to provide a more comprehensive branding experience for consumers.