As the thought-inducing DnB NOR Pension ad tells us, pensions are like tattoos - they’re a good idea when you’re young to remember that one day you’ll get older! Comparing pensions to tattoos is a brilliant idea; I'm sure DnB NOR will get its message across.
Featuring various tattoo-bearing individuals and women with their own enhanced features, the ad portrays that, much like tattoos, one needs to think about the outcome of their choices once they get older.
There is something resplendent and entertaining about the DnB NOR Pension ad, so click on the video to watch for yourself!
Provoking Pension Comparisons
DnB NOR Pension Ad Compares Retirement Benefits to Getting Inked
Trend Themes
1. Comparative Advertising - Opportunity for companies to create clever comparisons to increase brand awareness and message retention among customers.
2. Metaphorical Advertising - Companies can create and promote campaigns that use metaphors to connect and relate with customers to increase brand recall and message retention.
3. Symbolic Advertising - Opportunity for companies to utilize symbols in advertisements as a way to relate to customers, and evoke emotions that drive engagement and brand loyalty.
Industry Implications
1. Advertising - Advertising industry can create and execute creative and relatable campaigns to increase brand recognition and customer engagement.
2. Retirement Pensions - Retirement pension industry can utilize metaphors and comparisons to create campaigns that evoke emotions and connect with younger generations to promote the importance of saving for retirement.
3. Tattoo Industry - Tattoo industry can utilize creative comparisons that connect seemingly unrelated things to promote the industry and engage customers that may not have considered getting a tattoo before.