Mountain Research works in collaboration with Reebok to work on the latter's DMX Trail Shadow Sneaker silhouette. This time around, the duo focuses on the 80s for inspiration, specifically a collegiate theme. This marks the third time that the two have worked together and the colorway is entitled 'Pure Gray' for a minimal finish.
The sneakers deliver some deconstructed detailing throughout the upper with a cored-out plastic midfoot cage that contrasts texturally against the softer suede upper. There are fabric eyestays with carefully placed perforations to give the casual model some technical aesthetics. Branding details can be found on the tongue and lining before it is rounded out with the DMX Shear technology for responsive cushioning.
80s Collegiate-Inspired Sneakers
Mountain Research and Reebok JOin on the DMX Trail Shadow Sneaker
Trend Themes
1. 80s-collegiate Theme - The resurgence of 80s-collegiate inspired fashion presents an opportunity for designers to create modern garments and accessories with nostalgic elements.
2. Deconstructed Detailing - Using deconstructed detailing in clothing and accessories design can provide a unique, edgy and textured look that appeals to millennial and Gen Z consumers who are seeking newness and individuality.
3. DMX Shear Technology - Incorporating DMX Shear Technology in sneakers design can provide responsive cushioning and added comfort, addressing consumers' demand for functional yet stylish footwear.
Industry Implications
1. Fashion - Fashion designers can apply 80s-collegiate theme and use deconstructed detailing in their designs to create unique and nostalgic clothing and accessories that cater to millennial and Gen Z consumers.
2. Footwear - Sneaker companies can incorporate DMX Shear Technology in their designs to provide better cushioning, responsiveness, and comfort, and differentiate themselves in a crowded market.
3. Sportswear - Sportswear companies can take inspiration from 80s-collegiate theme to create functional yet stylish athletic apparel that appeals to fashion-savvy consumers and provides a competitive advantage in the market.