Summer season is here and that mean vacation time and oversea trips for many; therefore, I think that the DKV Travel Health Insurance ad campaign is especially important, even if you are not from Germany. It essentially advocates precautionary measures when it comes to traveling by purchasing travel insurance.
Conceived and executed by Frankfurt-based ad agency Ogilvy, the DKV Travel Health Insurance ad campaign shows three passports that have been contaminated with infectious diseases such as cholera, yellow fever and malaria. Instead of showing sick people in foreign countries, I like how they took a more neutral approach that really speaks to all travelers.
The DKV Travel Health Insurance ad campaign was creative and art directed by Simon Oppmann as well as copywritten by Peter Roemmelt.
Infected Passport Campaigns
The DKV Travel Health Insurance Ads Advocates Safe Vacationing
Trend Themes
1. Precautionary Travel Insurance - Advocating the importance of travel insurance for precautionary measures while traveling.
2. Innovative Health Ad Campaigns - Using creative methods to advocate safety and health while traveling.
3. Neutral Advocacy - Taking a more neutral approach to health advocacy in foreign countries to appeal to more travelers.
Industry Implications
1. Travel Insurance - Opportunity to innovate by offering comprehensive and affordable travel insurance policies that address common infectious diseases.
2. Advertising - Innovative opportunities for advertising agencies to promote the importance of health and safety while traveling through creative and impactful campaigns.
3. Healthcare - Opportunity to provide accessible healthcare solutions for travelers in different foreign countries by partnering with insurance providers and vacation companies.