The District Vision + 2XU Collection has been created in celebration of the Badwater 135 footrace that starts in California's Death Valley and finishes at the Mount Whitney trailhead to position it as desert-approved running gear.
The collection includes high-performance gear approved by two-time Badwater winner Harvey Lewis and consists of nine pieces in total that includes the proprietary blade-style sunglasses from District Vision. The materials used in the collection include the Payen Run four-way stretch fabric material alongside HeiQ Smart Temp technology that will automatically activate and deactivate cooling according to the wearer's body temperature.
The District Vision + 2XU Collection is available now for runners to shop and is priced ranging from $69.99 to $499.99 with the sunglasses priced at $649.99.
Desert-Rated Running Gear
The District Vision + 2XU Collection Marks the Badwater 135 Footrace
Trend Themes
1. High-performance Running Gear - Advanced materials like HeiQ Smart Temp and Payen Run fabric offer adaptive cooling and enhanced flexibility for extreme conditions.
2. Athlete-endorsed Collections - Collaborations with elite athletes such as two-time Badwater winner Harvey Lewis provide credibility and real-world validation to sports gear.
3. Specialized Sport Sunglasses - Innovation in blade-style sunglasses offers runners enhanced visibility and protection in harsh desert environments.
Industry Implications
1. Sportswear - The integration of temperature-regulating technologies into running gear presents new possibilities for performance wear.
2. Eyewear - The development of high-cost, performance-focused eyewear caters to niche athletic markets.
3. Athlete-driven Products - Creating products influenced by professional athletes can attract dedicated running enthusiasts seeking proven gear.