Disguise, the Halloween costume brand belonging to popular toy manufacturer JAKKS Pacfic Inc., has unveiled its newest line-up of costumes and accessories for Halloween 2021.
The new collection of costumes come from JAKKS Pacific Inc.'s most popular toy and entertainment properties. This year, a standout addition is the all-new Universal Studios portfolio, which will include offerings inspired by popular film franchises such as the 'Minions' and 'Jurassic World.' In addition, of course, horror movie staples such as 'Chucky' and 'Halloween II' will also make an appearance in the form of well-designed costume options.
Nostalgic classics will also be offered in Disguise's new selection of offerings. For example, customers will be able to purchase 'Where's Waldo' costumes. For the first time, they will also have the option to dress up like Dwight or Jim from the popular sitcom 'The Office' -- a new line that is sure to appeal to a millennial audience.
Nostalgic Sitcom Costumes
Disguise Unveils New Line of IP-Based Costumes for Halloween 2021
Trend Themes
1. Ip-based Costumes - Innovative opportunity to create new costume lines that are inspired by pop-culture franchises and movie series.
2. Nostalgia-focused Costumes - Disruptive innovation in offering costumes from popular sitcoms and classic movies to appeal to a wider audience.
3. Well-designed Horror Costumes - Opportunity to create more realistic and terrifying costumes inspired by popular horror movie series like 'Halloween'.
Industry Implications
1. Retail - Retailers can leverage IP-based costumes to generate interest among younger audiences and drive Halloween sales.
2. Entertainment - Hollywood studios and production companies can leverage the popularity of their franchises to expand their licensing programs and enter the Halloween costume market.
3. Toy - Toy manufacturers can expand their product lines by creating IP-based costumes that appeal to their target demographic and generate holiday sales.