The Collection Kit (Discovery Set) by Xinú lets consumers sample each of the Mexico-based fragrance brand's handcrafted scents.
The Collection Kit is a the brand's "complete first collection of 5 perfumes," and includes Aguamadera Xinú No.1, Copála Xinú No. 2, UMMO Xinú No. 3, Monstera Xinú No. 4 and Oronardo Xinú No. 5 perfume blends.
Each fragrance is sold in a chic 100% wool bag and is packaged in 4.5ml droppers that are ideal for sampling. The signature Xinú fragrances are also paired with note cards that describe each scent, making this discovery set the perfect choice for perfume lovers who prefer to try before they buy. This marketing model has been growing in popularity among indie fragrance brands in recent months, helping to bring the brick and mortar experience of fragrance sampling to an online retail space.
Handcrafted Fragrance Discovery Kits
Xinú's Collection Kit Features all of the Brand's Scents
Trend Themes
1. Fragrance Sampling Kits - Creating fragrance discovery kits allows consumers to sample different scents before making a purchase, enhancing the online retail experience.
2. Indie Fragrance Brands - The rise of indie fragrance brands offers unique and handcrafted scents to consumers seeking alternatives to mainstream perfumes.
3. Online Retail Experience - Bringing the brick and mortar experience of fragrance sampling to the online retail space improves convenience and accessibility for consumers.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend of fragrance sampling kits to enhance the buying process and attract more customers.
2. E-commerce - E-commerce platforms can seize the opportunity to incorporate fragrance discovery kits into their offerings, providing a more immersive and interactive online shopping experience.
3. Indie Beauty - The indie beauty industry can leverage the growing demand for unique and handcrafted fragrance brands to gain a competitive edge in the market.