In an effort to attract more customers during bad weather, the Yum Yogurt & Frozen Dessert Bar in Marksville, Louisiana offers discounts on rainy days. When the weather takes a turn for the worst, most people avoid going out to eat. This promotion is designed to attract customers who might otherwise stay in on a rainy day.
The rainy day specials offers by the Yum Yogurt & Frozen Dessert Bar operate on a rotating basis according to the weather. These specials can last for a few days at a time and usually involve a discount of 15 percent off frozen yogurt, fruit smoothies, frozen coffees or other treats. In addition, the shop occasionally offers happy hour discounts for those who purchase frozen yogurt during off hours.
By offering discounts on rainy days, the Yum Yogurt & Frozen Dessert Bar gives consumers an new reason to go out for frozen yogurt when they might otherwise stay in.
Rainy Day Dessert Promotions
This Frozen Yogurt Shop Offers Discounts on Rainy Days
Trend Themes
1. Weather-based Promotions - Weather-based promotions offer discounts or incentives to customers based on the weather conditions, enticing them to engage with businesses during unfavorable weather.
2. Rotating Specials - Rotating specials that change based on weather conditions provide a dynamic and engaging experience for customers, allowing businesses to adapt and attract customers during specific weather events.
3. Off-hour Discounts - Off-hour discounts offer incentives to customers who visit businesses during non-peak hours, encouraging them to take advantage of unique promotions and deals.
Industry Implications
1. Frozen Yogurt - The frozen yogurt industry can leverage weather-based promotions to drive foot traffic and boost sales during inclement weather, helping to differentiate from competitors and increase customer loyalty.
2. Fast Food - Fast food establishments can implement rotating specials based on weather conditions to incentivize customers to visit even during less than ideal weather, increasing sales and customer engagement.
3. Cafes and Coffee Shops - Cafes and coffee shops can offer off-hour discounts to attract customers during quieter periods, encouraging them to enjoy a cup of coffee or a snack during off-peak hours and increase revenue.