The compulsive and mindless nature at which people scroll through their social media feeds acted as the driving force behind the creation of 'Binky,' a disconnected social media app made to act as a pacifier for people who can't stop looking at their phones. This app is intended to reflect the "banality of our mobile screens" through providing a service that gives you something to do, while accomplishing nothing.
The app consists of a news feed that is reminiscent of Instagram's image-based structure and lets users scroll through boring and pointless photos simply captioned "eye lash" or "Mailroom." Users can comment, 're-bink' or 'like' the images, however, based on the anti-social nature of the app, no one will ever see your profile or comments. The app essentially takes other people out of social media, providing a space where people can get their social media fix by mindlessly scrolling, while making no impact on their surroundings.
Disconnected Social Media Apps
'Binky' is an Anti-Social Network That Connects You to No One
Trend Themes
1. Anti-social Media - Opportunity for businesses to create social media platforms that prioritize disconnecting and reducing the compulsive nature of scrolling.
2. Mindless Engagement - Potential for businesses to develop apps or platforms that provide mindless content for users, catering to the desire for mindless scrolling and pacifying phone habits.
3. Disruptive Digital Experiences - Opportunity for businesses to disrupt the traditional social media experience by creating platforms that challenge the norms of connectivity and engagement.
Industry Implications
1. Social Media - The social media industry has the potential to evolve by offering disconnected platforms that address the compulsive nature of scrolling and reduce the impact of social interactions.
2. Mobile App Development - Opportunity for mobile app developers to create anti-social media apps that provide mindless engagement opportunities for users, catering to their desire to scroll without social interaction.
3. Digital Entertainment - The digital entertainment industry can explore the development of platforms and apps that offer mindless and purposeless content to pacify users' constant desire for engagement.