If you consider yourself to be a Toronto foodie, you will definitely want to get your hands on a Dining Deck from Epicurious Toronto.
The Dining Deck gleans inspiration from a pack of playing cards and includes a set of 40 $10 gift cards that can be used at different restaurants in the city. To be eligible to use the deck, $25 must be used before taxes and tips, but just with two uses, the deck pays for itself.
Like coupons, each card in the deck has an expiry date in order to encourage use before a certain date. Since the set is even smaller than a pack of ordinary playing cards, it's ultra handy to have on hand for a night out.
Discount Dining Cards
The 40 Cards in Epicurious Toronto's Dining Deck Take Money Off of Meals
Trend Themes
1. Discount Dining Cards - A trend of restaurants offering dining cards that can be used at different locations in a city.
2. Coupon Reinvention - The reinvention of coupons as unique offerings like dining decks.
3. Limited Time Offers - Promoting use of cards before the expiry date to encourage repeat business and make them a limited time offer.
Industry Implications
1. Hospitality - Discount dining cards are disrupting the hospitality industry with its unique offering and promoting repeat business.
2. Retail - The dining deck is a discount product with an expiry date, much like other retail products.
3. Marketing - Promoting and selling the dining deck requires strong marketing tactics to attract customers.