The Dine and Dish Infographic discusses the way that food and social networks are a match made in growling stomach heaven.
The infographic was created as a joint effort between Column Five Media and Flowtown to show how the food and social media industries go hand in hand in today's market.
According to the chart, nearly half of all Americans use social sites in some way or another, from learning about food online to tweeting their meal to their followers during dinner. Millennials were among the age demographic most likely to multitask during a meal, whether it be texting and eating or updating their status.
Twenty-one per cent of survey respondents seek out recipe ideas and coupons for food or dining out online while 40% admitted to learning more about the culinary world from a website, app or blog.
Internet Food Obsession Charts
The Dine and Dish Infographic Explores Online Culinary Habits
Trend Themes
1. Online Culinary Habits - Disruptive innovation opportunity: Develop innovative platforms that combine recipes, coupons, and dining options to cater to the increasing number of people seeking food-related information online.
2. Social Media Integration - Disruptive innovation opportunity: Create new ways for restaurants and food brands to leverage social media platforms to engage with customers and promote their offerings.
3. Multitasking During Meals - Disruptive innovation opportunity: Design interactive dining experiences or apps that cater to the multitasking habits of millennials, allowing them to engage with social media while enjoying their meals.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop technology-driven solutions that enhance the digital presence of food and beverage businesses, enabling them to better connect with online consumers.
2. Social Media - Disruptive innovation opportunity: Create specialized tools or platforms that facilitate the integration of social media with the culinary world, offering unique experiences for food enthusiasts.
3. Digital Marketing - Disruptive innovation opportunity: Explore new strategies and technologies to help food and beverage companies optimize their online marketing efforts and effectively reach their target audience.