For Safer Internet Day, Pinterest is taking a step to create a safer and more positive online environment for its users, especially Gen Z. The platform has partnered with nonprofit #HalfTheStory to release a dedicated board filled with resources for better internet practices, mental health support, and digital safety.
A recent survey conducted by Pinterest in collaboration with Morning Consult found that half of Gen Z users believe that negative online experiences are becoming more commonplace. However, Gen Z users of Pinterest are least likely to report having had a negative experience on the platform compared to other major platforms. The platform has also released a new study on generational internet habits, which shows that 58% of Gen Z respondents believe people could benefit from a website dedicated to positive content. To make the internet a better place, Pinterest is urging its users to pin for good and create a better internet together.
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Trend Themes
1. Digital Wellness - Businesses can provide resources for better internet practices, mental health support, and digital safety to create a safer and more positive online environment for users.
2. Positive Content - Businesses can create websites dedicated to positive content to meet the demand for more positivity online, as 58% of Gen Z respondents believe people could benefit from this.
3. Community-driven Platforms - Businesses can focus on building community-driven platforms to create a safer, more positive online environment and reduce negative experiences online.
Industry Implications
1. Social Media - Social media businesses can partner with nonprofits to provide resources for digital wellness and create a safer and more positive online environment for users.
2. Mental Health - Mental health businesses can partner with social media platforms to offer mental health support for users and address the negative impact of social media on mental health.
3. Education Technology - Education technology businesses can leverage the demand for positive content to create websites or resources that promote positive online behavior and digital wellness.