A curious by-product of the tech revolution is the emergence of digital media influencers. These entities thrive in the online environment but when it comes to the real world — they are non-existent. Blawko22 is one example of this movement that has a voice but no physicality. He borders the line of realism and video games. However, his purpose is quite interesting. Extending himself in the pop cultural and political environment of today, the digital media influencer is a tool to comment on things like celebrity culture without much consequence.
Blawko22's content is daring and controversial. In his 2018 'ROLLING LOUD Lineup Review,' he pokes fun and roasts celebrities like Lil Uzi Vert, Cardi B, Young Thug, and the like.
Digital Media Influencer Personalities
Blawko22's Media Presence Extends to Social Commentary
Trend Themes
1. Emergence of Digital Media Influencers - The rise of digital media influencers creates opportunities for businesses to partner and collaborate with them for effective marketing strategies.
2. Virtual Personalities Infiltrating Real-life Issues - The emergence of virtual personalities like Blawko22 who speaks about pop cultural and political issues creates opportunities for innovative storytelling and engagement.
3. Use of Controversial Commentary in Digital Media - The use of controversial commentary by digital media influencers like Blawko22 brings into focus the need for businesses to take strong positions in their brand messaging.
Industry Implications
1. Advertising - Partnering with digital media influencers provides opportunities for advertising agencies to reach new audiences through innovative campaigns.
2. Entertainment - The entertainment industry can leverage the emergence of virtual personalities for creating new and innovative content for their audiences.
3. Politics - Virtual personalities like Blawko22 can create new avenues for engagement and mobilization for political candidates and campaigns.