Scandinavian retailer Carlings launches a digital fashion collection that challenges the status quo and takes a look at production values in the context of sustainability. Dubbed 'Neo-Ex,' the interactive capsule warrants a picture of the consumer which is used as a guideline for 3D designers to adequately fit the clothing.
The digital fashion collection is a product of a culture that heavily relies on social media. Partly inspired by the onset of personalized digital avatars like Bitmoji, Carlings covers the high fashion portion of this category with its online-only garments. With a base price of $11 USD, the pieces can go up to $33 USD.
In addition to being highly interesting and engaging, Carlings' digital fashion collection is also a case for sustainability as it is "completely without negative environmental impact."
Digital-Only Fashion Capsules
Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
Trend Themes
1. Digital-only Fashion - Fashion brands can explore the opportunity of creating digital-only fashion lines to cater to the emerging trend of personalized digital avatars.
2. 3D Design for Fashion - Integrating 3D technology into fashion design may revolutionize the industry by providing designer flexibility while minimizing waste and reducing carbon footprint.
3. Sustainable Fashion Production - Brands can take advantage of sustainable fashion production methods, such as Carlings' 'Neo-Ex' collection, to create eco-friendly clothing with low environmental impact.
Industry Implications
1. Fashion - The fashion industry can explore ways to integrate technology and sustainability to meet evolving consumer needs, adapt to fast-changing trends and reduce environmental impacts.
2. Technology - Technology companies can develop 3D design tools and software, offering services to fashion designers for creating high-quality, virtual clothing that is sustainable and accessible to the wider market.
3. Environmental Conservation - New products and services can be developed to support sustainable fashion production and reduce the negative environmental impact of traditional fashion manufacturing, such as textile waste and pollution.